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Managers: Replace “What’s due each day?" With “What’s most important this week?”


Find clarity and reduce stress with the Strongweek method.


I used to have a coworker who would write his top 5 things to get done each week on a whiteboard by his desk. As my career progressed, prioritizing tasks became fundamental. I kept thinking back to that whiteboard. I needed a way to keep track of what tasks were most important each week.


Unfortunately, when you’re building a startup or running a team, “what’s important this week?” Won’t fit on a whiteboard.

At first, I tried using classic to-do list apps like Todoist and Monday. But, they showed was due each day. I wanted something different.

What do I need to focus on this week? What are this month’s big-ticket items? What is cluttering up my day that I can push off till later?

I tried a manual process using automation in monday.com to label tasks with categories like “this week” and “next week” automatically. The process was time-consuming and clunky. My to-do list continued to overflow.

I was now running a small startup marketing department. Everything was urgent, all the time, except for sometimes when nothing seemed urgent at all. In those rare moments when nothing seemed urgent at all, I had to comb through piles of tasks and ideas, trying to decide what my team should work on next.

I got so desperate for a solution that I tried building an iOS app myself — using low-code tools like MIT’s App Builder. Then I decided it would be worth it to me to hire someone to build it for me. I lucked out and ended up partnering with a fantastic developer who figured out the things I couldn’t do.

Enter Strongweek — the iOS app that changed how I think about getting things done.


Strongweek is the weekly planner, monthly to-do list, and intuitive agenda for your life.


Think about the last deliverable you had for you or your team. It had a due date — or at least an implied deadline. But, you didn’t want to get started on it the same day it was due. So it had a start date too.

If you’re me, you didn’t know exactly when you’d need to get started, so you wrote it on a to-do list. You guessed at the start date. You even tried to break the task down into smaller tasks that you plugged into your calendar.

I’m betting you had at least 50 other tasks as well.


You guesstimated each one of those tasks into your schedule. Some took too long, some went by fast, and some got changed around thousands of times.


Now imagine a different way of thinking about deadlines. When you get a new deliverable, you don’t need to know the exact dates. All you need to decide is:

When I should focus on this? What time will I work on this?
Today? Tomorrow? This Week? Next week? … this year?

With Strongweek, that’s exactly how tasks work. The best part is that you won’t lose track of those “sometime this year” type of task. As time passes, they’ll move up your list from this year to next month to this month…


The more I used Strongweek, the fewer individual days mattered. I began focusing on what I needed to focus on each week and each month. If it wasn’t important, I didn’t work it until it was. Urgency had ruled my life. Now, I ruled urgency. I decided what was most important for my team and me.